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You are here: Home / Archives for Podcasts

Podcasts

Podcasts: A Growing medium, finding its niche in the media mix

16th September 2021 by Malcolm Landers

Podcast listening is on the rise. This isn’t groundbreaking news and is something we have previously discussed within the rise of digital audio, and even back in 2019 where we looked at whether it was time to subscribe to podcast advertising. But the scale of that increase is worth repeating. Weekly reach doubled from 2018 […]

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