What is Data?
Data is the lifeblood of campaign performance. Gleaning the granular insight from campaigns and actioning these insights at-speed has always driven our client’s businesses and our media strategies. Our proprietary technology stack, ARMalytics® is at the heart of it. This campaign measurement and analysis platform allows for the meticulous analysis and optimisation of campaigns by our talented integrated media and data teams.
What we do
We provide your competitive advantage, with a team of over 20 data scientists and developers who analyse, interpret and decipher data to ensure insights are actioned effectively. As we have built and developed our suite we are fully vested in it, and we believe this connection to the tech drives us to create, customise and innovate the market leading system that ARMalytics® is today. No 3rd party system can replicate this.
Simply measuring better than the rest is not enough. The magic of the technology is our talented media teams who are trained in translating the detailed data and insights into rapid action that drives improved ROI for our clients.