What is Social Media?
The rise of mobile and fourth screen technology has cemented social media as the world’s biggest cultural phenomenon. Social networking now sits comfortably in the palm of our hands, utilising functionality that was once spread across multiple devices. It’s importance to businesses cannot be understated, as the vast majority of shoppers’ buying decisions are influenced by social media. But although the web’s no.1 activity has seen several shifts since its inception, All Response Media has remained a constant innovator within the social domain, helping clients to identify their audience and interact with them all over the world.
What we do
We specialise in using paid social media tactics to drive acquisition for our partners. Depending on the client, vertical and bespoke KPIs, we use a range of social platforms to deliver success, from Facebook, Instagram, Twitter and Snapchat, to Pinterest, YouTube and LinkedIn. We deliver these performance successes for our client partners by having a different acquisition approach to many. Firstly we identify the data strategy, prior to defining the paid social media strategy. This approach drives smarter media execution through delivering richer and more refined data signals to inform the media activity; thus delivering better performance.
Reporting and insights
All Response Media’s ‘Digital Pulse’ dashboard, within our ARMalytics® platform, provides a daily heartbeat of how campaigns are performing versus KPIs. In addition to this, the social hub team leverage their depth of expertise and close working relationships with the social networks to provide insight and recommendations to our client partners.
Providing weekly and monthly reporting, we break down the data and place emphasis on analytical commentary. We understand the importance of context in social analysis, and that’s why we continuously monitor market trends, competitor activity and other external influences to offer a holistic view of your social goals and achievements.