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- Objective: Unearthing actionable insights to improve Vistaprint’s acquisition of new customers. As an established TV advertiser over the previous five years, they were of the mindset that the effect of TV couldn’t be disentangled from their large online footprint.
- Strategy: Our approach was to break this down and deliver data-led TV campaigns that would drive new customers to their site and ultimately purchase. We began by analysing their previous campaigns and recommending a new approach to how we will deliver their budget more efficiently.
- Results: Efficiency gains on almost all variables we can control which in aggregate give us a strong year on year new customer growth for the same marketing spend.
“Working with ARM has been a great experience. Their team have become an extension of our own. Their agile team structure and working practices ensure we always have somebody ready to help with any request at any time. Senior management are also very close to our business, which from experience is very rare. From day one, ARM has driven impact on our business thanks to a wealth of experience, their technology and data capabilities and most importantly the fact they actually care! Finally, they spend our money as if it’s their own, enough said!”
– Jake Amos, Channel Marketing Manager, Vistaprint
Find out more on how we can do the same for your TV campaigns
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