Welcome to TV Ad Analysis blog. Each article will provide insight on the creative and media strategy behind the campaigns of industry leading advertisers, with estimated costs per web visit results provided by our Data Scientists.
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Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy […]
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Vernons: Is a Sky-only approach the way to go?
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Sun Bingo: You will not forget this ad
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Wink Bingo: Are they alienating some of their audience?
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Gala Bingo: Leading with a big prize
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Compare The Market: Doubling down on half price movies
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Confused.com: Doing exactly what it says on the tin
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Moneysupermarket: You’re so relying on brand equity
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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uSwitch: Yes, you can!
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Barker and Stonehouse: Do the bullet points deliver?
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Furniture Village: The tried and tested route with a smile
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Oak Furniture Land: Big spends and broad media horizons
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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SCS: Bold and straight to the point with urgency
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated […]
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Vitality: What are the benefits you have now?
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs […]
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Beagle Street: An ad a day keeps the data scientists away
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs […]
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Smart Life Insurance: Eggs in Jeremy Kyle’s basket
Each month we provide insight into the creative and media strategies behind the campaigns of industry-leading advertisers, with estimated costs […]
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Amigo Loans: Sticking with plasticine
This month, we assess three prominent loan advertisers. In addition to Amigo Loans, we also analysed TV ads from Sunny […]
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Sunny Loans: Smooth ad brings calm to finances, but is it too calm?
This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 […]
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118 118 Money: Is their move into finance succeeding?
This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from […]
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Lottoland: Should Sky hold 100% of the media share?
The Creative The Lottoland opening sequence depicts a cheerful gathering of people from all over the world. To the sound […]
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Stan James: A serious ad for committed bettors
The Creative The Stan James spot cleverly grabs the attention of viewers with hypnotic background music, typical of a car […]
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SuperCasino: Does lack of offer help or harm?
The Creative The SuperCasino creative is typical of a casino gaming advert. Throughout the ad, epic music accompanies a very […]
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Paddy Power: Educating audiences with comedy
The Creative Paddy Power, famed for producing edgy, offensive and sometimes hilarious adverts has produced a new set of spots. […]
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RSPCA: Taking the documentary approach
With RCPCA’s ad, the first person voiceover is powerful and creates a documentary feel to the advert, which is compelling. […]
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British Heart Foundation: Is a brand campaign the way to go?
The British Heart Foundation ad is engaging, and has a powerfully emotive theme; a young father dying, leaving a wife […]
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Oxfam: Film4 a strange choice
Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter […]
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23andMe: Is TV ad success in their DNA?
Launching on TV in December 2014, 23andMe have brought to market their unique DNA testing kit and have been on […]
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Diet Chef: Do the numbers add up?
Diet Chef’s 2016 offering focuses on numbers, calories to be precise, in a conceptual manner as we follow the journey […]
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Weight Watchers: Even if it’s broke, don’t fix it!
The Weight Watchers ad illustrates the life of a busy mother; cooking, shopping, walking the dog, getting the kids ready […]
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Bla Bla Car: The unicorn’s UK launch analysed
A unique offering in its own right, and a European startup behemoth of a success story, Bla Bla Car launched […]
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