• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV
      • TV Execution
      • Press
      • Radio
      • Inserts
      • Door to Door Advertising and Opportunity | All Response Media
      • Outdoor
      • DRTV
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / GDPR / UK Supreme Court rules in favour of Google regarding iPhone tracking case

UK Supreme Court rules in favour of Google regarding iPhone tracking case

18th November 2021 by krystal

This week, the UK supreme court has ruled in favour of Google, regarding the compensation of up to £750 to iPhone users in the UK.

google sign

During 2011 and 2012, Google had allegedly ‘secretly’ collected data from UK iPhone users while they used the Safari browsing app on their iPad, iPhone and Mac computers.

Consumer rights activist and former director of Which?, Richard Lloyd, brought the claim to the courts, representing over 4 million UK iPhone users. The claim arose when Google was caught placing an advertising tracking cookie on Safari web browsers. There was said to be a default setting which would opt users out of being tracked. Mr Lloyd issued a claim alleging that Google breached these duties.

David Barker, the lawyer who was hired by Google, has said Google’s aggregation of personal data was insufficient to cause any real-world harm or mental distress. The issue with Richard Lloyds claim, was having no evidence on how Google’s actions caused harms to users. 

Regional TV: how to test a brand response

Public consultation to reform UK’s Data Protection regimen

Learn more
Learn more

Regulations when implementing cookies

It’s important to consider the regulations on obtaining consent when implementing cookies, because there are sanctions for organisations that fail to do so correctly. The rules regarding cookies are held within regulation 6 of the Privacy and Electronic Communication Regulation (PECR). 

The guidance highlights that if you are implementing cookies within a platform, you must do the following:

  • Say what cookies will be set
  • Explain what the cookies will do
  • Obtain consent to store cookies on devices

You must be able to show that you have obtained valid consent from the user and there should be clear guidance on how the user can withdraw their consent at any time. It is also important to have a clear cookie policy for users to access.

It is imperative that when implementing any form of cookie that the user is made aware of what they are signing up to. It is also essential they are always given the option to opt out of being tracked. 

Contact us if you are interested in using data sources to supercharge your customer acquisition strategies in a GDPR-friendly way across UK and the EU.
Speak to one of our experts

Sources

Sky News: iPhone tracking
Endgadget: Supreme court ruling
ICO:Cookies and similar technologies

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy