There is a clear challenge occurring within the current media mix, which typically comes down to the large number of touch points a typical customer will interact with before making their final purchase. Current standard attribution models are able to show the key points within the customer journey; for example, the first interaction which started […]
Archives for 11th May 2016
‘Do the right thing’ give Google your TV budget
Google, as part of holding company Alphabet, recently reworked their ‘Don’t Be Evil’ tagline to the equally as snappy ‘Do the Right Thing’. You can’t beat a good mantra after all! So when their latest report attacked the effectiveness of TV ads, calling on advertisers to massively increase spend on their YouTube product, we must […]