Twitter currently takes 23 characters off your 140 limit for posting multimedia such as video, photos and URLs. Once this is combined with hashtags or emojis it doesn’t leave much room for getting your message across and/or promoting a product. The micro-blogging site have now announced changes that will be implemented in the coming months […]
Archives for May 2016
23andMe: Is TV ad success in their DNA?
Launching on TV in December 2014, 23andMe have brought to market their unique DNA testing kit and have been on TV ever since, including an agency switch a year ago. With a cost-per-website visit figure of £4.53 over the last 12 months, they achieve the best results out of all the advertisers covered in this […]
Diet Chef: Do the numbers add up?
Diet Chef’s 2016 offering focuses on numbers, calories to be precise, in a conceptual manner as we follow the journey of a teacher who is relieved at leaving the counting of calories to the experts. In terms of product display, Diet Chef takes a leaf out of Tim Allen’s book from Home Improvements, or more […]
Weight Watchers: Even if it’s broke, don’t fix it!
The Weight Watchers ad illustrates the life of a busy mother; cooking, shopping, walking the dog, getting the kids ready etc. It’s hectic! Appropriately then, the voiceover describes an ‘easier way to help you live healthily’ via their new app, which makes a couple of fleeting appearances. Living well on-the-go is achievable and they have […]
Is adblocking the threat many fear it is?
The makers of Adblock Plus claim that their software is being used on more than 100 million devices around the world. Is this something that should concern us? Sources speculate that by the end of 2016, there will be over 6.4 billion connected ‘things’ in the world, which is a 30% year-on-year increase. Adblocking sounds […]
WhatsApp launches desktop app
WhatsApp has finally fixed perhaps its most glaring problem and released an official app for desktop. They previously had the functionality for users to log into their WhatsApp account via a web programme, however this lacked features like video/picture messaging – meaning that only 30% of all users actually utilised the web platform. WhatsApp said […]