Kicking off the year with a bang, we’re rounding up four major news stories that broke over Christmas, including: Netflix refunding advertisers due to underdelivery Meta fined $390 over data protection breach TikTok under scrutiny once more PWC’s predictions for the UK market in 2023 Netflix refunding advertisers due to underdelivery of ad-funded tier Netflix […]
Could Twitter boost e-commerce opportunity with Shopify integration?
Twitter announced a new partnership with Shopify in the US, as it looks to expand further into e-commerce. The partnership will allow merchants to link their accounts and display up to 50 products in a carousel format, essentially acting as an online shop window. This is currently only available to US-based merchants but could roll […]
The future of in-game advertising
The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s a phone, tablet or TV. Gamers can also choose whether to play alone, with friends or watch other people play in real-time online. It makes sense that it’s the fastest-growing form of entertainment, outperforming the […]
Social media: The US election, and our top tip for navigating large events
Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to respond to over the past 4 years. The 2020 election was expected to be the ultimate test of social media networks and the steps they would take to ensure accurate information to its users. Facebook […]
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its on-demand TV service. However, whilst impressive, it did not offer real-time bidding (RTB) in the same way that Google or Facebook did. Rather, agencies or advertisers committed money upfront to C4 and were given a […]
The rise of online press during a pandemic
In an online world confused by fake news and misinformation, the current Coronavirus pandemic has led to a flood of new readers turning to trusted news brands to ensure they get facts they can rely on. A recent global report conducted by Edelman Trust Barometer 2020, Special Report: Trust and the Coronavirus, discovered that 67% […]
