Twitter announced a new partnership with Shopify in the US, as it looks to expand further into e-commerce. The partnership will allow merchants to link their accounts and display up to 50 products in a carousel format, essentially acting as an online shop window. This is currently only available to US-based merchants but could roll […]
The future of in-game advertising
The gaming industry offers a host of accessible genres and users can play on almost any device – whether that’s a phone, tablet or TV. Gamers can also choose whether to play alone, with friends or watch other people play in real-time online. It makes sense that it’s the fastest-growing form of entertainment, outperforming the […]
Social media: The US election, and our top tip for navigating large events
Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to respond to over the past 4 years. The 2020 election was expected to be the ultimate test of social media networks and the steps they would take to ensure accurate information to its users. Facebook […]
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its on-demand TV service. However, whilst impressive, it did not offer real-time bidding (RTB) in the same way that Google or Facebook did. Rather, agencies or advertisers committed money upfront to C4 and were given a […]
The rise of online press during a pandemic
In an online world confused by fake news and misinformation, the current Coronavirus pandemic has led to a flood of new readers turning to trusted news brands to ensure they get facts they can rely on. A recent global report conducted by Edelman Trust Barometer 2020, Special Report: Trust and the Coronavirus, discovered that 67% […]
Privacy: Are Facebook doing enough?
After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that for Facebook the future is going to be private, whereas Google CEO Sundar Pichai made it clear that data privacy is for the here and now. Mark Zuckerberg danced around the subject and for them, […]