The British Heart Foundation ad is engaging, and has a powerfully emotive theme; a young father dying, leaving a wife and family. Whilst the opening narrative is clear, the scene before the end card is confusing. Who is in the room? It feels as though the boy is just finding out that his father has […]
Archives for 14th July 2016
Oxfam: Film4 a strange choice
Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter summarises the work that they’re doing within the first 10 seconds. This acts as a hook to the audience, who become engaged and interested to see what the ‘life saving supplies’ are, and why they […]