News UK recently mounted a successful £220m takeover of Wireless Group, the parent company of Premier League radio broadcaster talkSPORT. They pointed to cross-selling platform opportunities and a chance to align its newspapers with a digital audience as reasons for the acquisition. As newspapers continue to suffer steep declines in circulation and readership, the digital […]
Archives for July 2016
How does your audience behave online?
There is a plethora of tools that digital marketers will use to understand more about their audience and to plan campaigns with. From free online tools like Google Trends and App Annie, to the detailed audience insight available through media buying platforms such as Adwords, Facebook, and DoubleClick, and of course Google Analytics and our […]
British Heart Foundation: Is a brand campaign the way to go?
The British Heart Foundation ad is engaging, and has a powerfully emotive theme; a young father dying, leaving a wife and family. Whilst the opening narrative is clear, the scene before the end card is confusing. Who is in the room? It feels as though the boy is just finding out that his father has […]
Oxfam: Film4 a strange choice
Oxfam crisis appeals are emotive and always emphasise a sense of urgency. Filmed with a news story feel, the presenter summarises the work that they’re doing within the first 10 seconds. This acts as a hook to the audience, who become engaged and interested to see what the ‘life saving supplies’ are, and why they […]
Tips to optimise your product pages
More often than not, many companies either overlook or struggle with product page optimisation. Consequently they then fail to maximise traffic to these important pages. Below are some tips on how to best optimise your product pages to gain more traffic. 1. Keyword Research Keyword research is one of the critical steps you must follow […]
YouTube continue aggressive push for TV budget
Over the past few months, we have seen Google pushing aggressively to take a portion of advertiser TV budget. Only last month, ARM Board Director, Dylan Moss, wrote an article on how YouTube claim they drive a higher ROI than TV, increasing your spend by six times can further optimise the media mix… A bold […]