Google Adwords has recently released a feature to allow advertisers to review historic quality scores (QS) at the keyword level, thereby giving users the ability to monitor the impact of QS on costs-per-click (CPCs). The new reporting feature also includes: Landing page experience Perfect to use when making website changes; used to monitor if the […]
Archives for May 2017
User experience (UX) tips to improve conversions
It doesn’t matter what marketing activities your business invests in, if you rely on a website to help people through the purchase journey, it is imperative that your landing pages offer a great user experience (UX) to engage users and drive business performance. UX is just one part of conversion rate optimisation (CRO) activity that […]