Shifting young-adult viewing behaviour: 5 ways TV advertising campaigns will be affected
The notion that standard, linear TV… that’s what we call live TV you watch in your living room … is […]
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Getting on air in the rest of Europe with annual agreements
Throughout the TV industry there are ongoing trends of greater investment and fewer people watching TV, causing a year-on-year congestion […]
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Launching a CRO test: Countdown to test ideas
Whether or not their website is converting well, marketers and business owners will always be asking, “Why aren’t more people […]
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Cross-country opinions: Localising your European media
The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size […]
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The impact of Black Friday on advertising
This year’s Black Friday falls on 24th November, and will be followed by Cyber Monday on the 27th. Introduced to […]
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Print: It’s not all about newspapers!
Much of the press industry news focuses on the newspapers, their decline in circulation and the consolidation of titles that […]
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An official response to Apple’s Intelligent Tracking Prevention tech
Recently, Apple updated their Intelligent Tracking Prevention (ITP) technology, which is preventing 3rd party tracking pixels from dropping cookies for […]
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Google: AdWords can now automatically double daily budgets!
On Wednesday 4th October, Google notified advertisers (via Twitter…) that campaigns will be able to spend up to twice the […]
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Has live appeal TV programming lost its edge?
After 33 years on our (non-commercial) screens, Crimewatch has been cancelled by the BBC. Nick Ross, one of the programme’s […]
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