The notion that standard, linear TV… that’s what we call live TV you watch in your living room … is dead or dying is an often sensationalised vision of impending and speedy doom. Indeed its death has been forecast now for the 18 years of my media career. But even media old-timers like me can’t […]
Archives for November 2017
Getting on air in the rest of Europe with annual agreements
Throughout the TV industry there are ongoing trends of greater investment and fewer people watching TV, causing a year-on-year congestion in availabilities. Nowhere is this trend more pronounced than the Nordic countries, where nearly every month of the year is completely sold out. In these situations, sales houses (understandably) focus on their annual contracted advertisers, […]
Launching a CRO test: Countdown to test ideas
Whether or not their website is converting well, marketers and business owners will always be asking, “Why aren’t more people converting? How can we get more? What elements of a landing page or user journey are helping or hindering my conversions?” All valid questions, but when it comes to improving the conversion rate of a […]
Cross-country opinions: Localising your European media
The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size fits all approach, or tackle markets on a much more local basis? We believe that the data should guide the global approach as it can reveal just how different consumers really are. Here, we will […]
The impact of Black Friday on advertising
This year’s Black Friday falls on 24th November, and will be followed by Cyber Monday on the 27th. Introduced to the UK in 2010 by Amazon, emulating the US event, it has been labelled by many as the ‘biggest shopping day of the year’ where retailers offer big discounts on products in the run up […]
Print: It’s not all about newspapers!
Much of the press industry news focuses on the newspapers, their decline in circulation and the consolidation of titles that are seemingly poles apart, as discussed by Greg Pipe in a recent article. However, these news headlines often fail to recognise the role of magazines within the industry. This channel is holding its own, with circulations […]
