On 11th January, Facebook announced that it plans to alter its algorithm so that you will see more from friends and families, and less from publishers, brands and celebrities. This change is going to be a gradual process and all it will do is increase the weight they put on meaningful interactions. Facebook will aim […]
Archives for January 2018
If you don’t have a voiceover in your TV ad, look away now!
As with most advertisers with All Response Media, the response is the main measure of the success of our TV campaigns and other media channels. Maintaining response as a measure of success while moving towards a brand TV creative is certainly a challenge, but the two are certainly not mutually exclusive. It is vital to […]