As of February 15th Google have started automatically blocking intrusive ads within its Chrome browser for users of the latest version of Chrome on Windows, Mac OS, Linux and Android. It is important to highlight first and foremost that this update is not designed to block all ads on Google Chrome indiscriminately, only those deemed […]
Archives for February 2018
What are the limits of influencer marketing? Are influencers or brands just fed up?
Following #BloggerGate, in which an influencer was publicly shamed on Facebook by a hotel owner in Dublin, one main question is being raised: Are influencers taking it too far, or are brands just fed up? To recap the facts, YouTube vlogger Elle Darby asked the Charleville Lodge Hotel in Dublin for a free stay for […]
Millennials versus Generation Z
If the last 5 years of the world of marketing was completely dominated by millennials, then the next will be all about Generation Z. This generation, born between 1996 and 2010, will soon punch millennials (born between ’80 and ’95) from the throne as the most important target audience for brands, if it hasn’t been […]
Is state intervention needed to preserve Newspapers?
On 6th February, there was an interesting story to come out of Downing Street, and for a nice change, it wasn’t about the Brexit negotiations. Instead, the headline was Theresa May’s government is to launch a review into the national and local press, with the aim of assessing whether state intervention was needed to preserve […]
The impact of the weather on your TV ad
The sun comes out and you find yourself craving a cold drink or an ice cream. The weather turns cold and you find yourself drawn to hearty and warming comfort food. When the rain is pouring down, how many of you tell yourselves that it’s time you booked a holiday to somewhere hot and exotic? […]
Facebook is going local
Facebook is testing a new initiative: getting local news in your news feed, in a new section of the app called “Today In”. Having launched State-side first, Mark Zuckerberg’s announcement of trying to get Facebook to be more relevant has meant that more “personalised” stories would feature. The test has rolled out in six cities […]