For years high street banks have been – in most cases – the only option for your day-to-day banking. Many have apps that aim to replicate existing retail functionality, and for the most part, they work. But this is all quite boring and is reflective of an industry that hasn’t really seen challenge or change […]
Archives for July 2018
Bing Scripts now in Beta – what does this mean for advertisers?
Over the last month, Bing have been rolling out their Script functionality to selected advertisers. Scripts are essentially a JavaScript-based API that allows PPC account managers to automate complex or repetitive tasks. Google have had this functionality for years and it’s great to see that this is finally available in Bing. Both Google and Bing […]
How can you make your print creatives more impactful? – Run it through the Visual Attention System
VAS (Visual Attention System) is an online analysis tool that simulates how we take in things at first glance, even before we’re fully aware of what we are looking at and is a new way of helping to analyse and validate print creative. VAS produces 4 different forms of results and each has its own […]
Influencer marketing fraud; how to differentiate “real” from “fake”?
Influencer Marketing has never been better, this so fast-growing sector was estimated to be a business worth in excess of $1bn in 2017 and is predicted to continue growing exponentially. An ANA survey has found that 75% of marketers currently work with influencers and 43% plan to increase their spending for next year. Within those […]
It’s musical chairs in the newspaper market
It’s recently been announced that Paul Dacre, the controversial editor of the Daily Mail for the last 26 years, is stepping down in November, while the current editor of the Mail on Sunday, Geordie Greig, has been announced as his successor. Despite the Mail on Sunday being seen as the sister paper to the Daily, […]
All Response Media’s top TV research tools
We spend hours poring over results, gathering copious amounts of insights and making recommendations for optimisations to further improve your performance. As much as you know about your own campaign, ask yourself this…. how much do you know about your competitors and the current market? At All Response Media, not only do we provide an […]
