Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]
Archives for August 2018
Moneysupermarket: You’re so relying on brand equity
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]
uSwitch: Yes, you can!
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]
What opportunity does Cinema represent for UK advertisers?
Investment in Cinema advertising has increased by 40% between 2013 and 2017, securing the medium a 2.2% share of all advertising investment, up from 1.7%. In the same period, TV advertising investment increased by £750M, increasing share from 39.9% to 41.8%, whereas Print posted a significant decline of £1.1BN, dropping 12% points. [1]. This is mainly […]
ARMLife Interview with SEO Account Director, Nikhil Shah
This month, SEO Account Director, Nikhil Shah shares his media journey on how he went from just the second member of the SEO department at All Response Media, to managing a team. Tell us a bit about yourself and your background? So, I’ve been at been at All Response for 4 years. I’m an Account […]
Radio has something to shout about
Radio has recently released its latest Radio Joint Audience Research (RAJAR) figures and results have been very impressive. Despite a decline in overall listening in Q2, the good weather being most likely to blame, almost 90% of the UK population has tuned in. Commercial radio continues to stay ahead of the BBC, with the networked […]