Is the future for men’s lifestyle magazines doomed?
ShortList magazine is shutting down after more than a decade, after running with a circulation of more than 500,000, across […]
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Future of PPC: Are keywords soon to be a thing of the past
Google is no stranger to making big changes to its PPC platform, AdWords. Even the name has now dropped the […]
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Our view on the retirement of PPC ‘exact match’
A couple of months ago, Google (very quietly) announced a pretty significant change to the role of keywords in paid […]
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TV ad lengths and how they affect your campaigns
There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a […]
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Sky introduces a limit to gambling advertising
Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple […]
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What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC […]
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How can Google Signals positively affect advertisers?
Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has […]
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ARMLife Interview with Eleanor Richards
Tell us a bit about yourself and your background? I’m 23 years old and from Scarborough, a little seaside town. […]
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Black Friday/Cyber Monday – great deals or all hype?
A quarter of UK shoppers expect to have spent over £250 by the close of Cyber Monday, following research by […]
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Artificial Intelligence: redefining the media buying skillset?
In a previous edition of ARM Weekly, my colleague Marta Granatir discussed media buying’s growing confidence, and in some cases, […]
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