ShortList magazine is shutting down after more than a decade, after running with a circulation of more than 500,000, across London, Birmingham, Liverpool, Manchester, Glasgow, Edinburgh, Dundee, Newcastle and Leeds. This further highlights the pressure publishers are feeling to make free print publications profitable amid declining advertising revenue and the increased cost of paper. The […]
Archives for November 2018
Future of PPC: Are keywords soon to be a thing of the past
Google is no stranger to making big changes to its PPC platform, AdWords. Even the name has now dropped the ‘Words’ in a move which reflects the wider functionality of the platform. Google Ads is evolving, and the humble keyword is no longer the sole tool at the PPC marketer’s disposal, but could it become […]
Our view on the retirement of PPC ‘exact match’
A couple of months ago, Google (very quietly) announced a pretty significant change to the role of keywords in paid search. I don’t think it’s overstating it to say that this little update heralds a new dawn for PPC. But before I get into justifying that statement, what’s actually changed? I will explain through this […]
TV ad lengths and how they affect your campaigns
There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a selection of the options available to advertisers for some second length inspiration. 30 seconds The traditional and industry standard length, and what all cost per thousand (CPTs) figures work towards. There is no additional cost […]
Sky introduces a limit to gambling advertising
Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple advertisers with different gambling products are allowed within one break, but this is all set to change from the start of the 2019/20 Premier League season. Sky will also be adding the opportunity for AdSmartable […]
What is RAJAR and is it up to the job?
RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
