With the General Election coming up in the UK and the release of the Netflix documentary, The Great Hack, there seems to be an increased focus on political ads within the digital space. On the 30th October 2019, Twitter CEO Jack Dorsey announced, via tweet, that Twitter will be banning all political advertising. While it’s […]
Archives for November 2019
BVOD – The 5 Ws and an H
BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]
Disney+: The happiest streaming place on Earth
After acquiring 21st Century Fox in March 2019, Disney officially launched Disney+ on the 12th November in the US, Canada and The Netherlands. The launch was a big success, with Disney+ registering more than 10 million users worldwide. In The Netherlands alone they gained between 500,000 and 600,000 users for the streaming service. Disney+ is […]
What is the real impact of market changes on advertisers?
At the end of 2017 public broadcaster, NPO shocked the Dutch market with the announcement that they would no longer be offering pricing based on spend and agency deals would cease to exist. It was a forward-thinking change that considered the way the TV landscape has evolved over the decades, with it no longer being […]
How can advertisers take over the 2020 Olympics?
The Olympic games may well be one of the most important sporting, cultural, and economic events in the world. Every four years we see the biggest cities and companies clamour to be the host, the Official Beverage, Official Restaurant, Official Shampoo of the Olympic Games. With the Tokyo Olympics just around the corner, discussion on […]