This week, the UK TV industry’s marketing body, Thinkbox, continued to “practice what they preach” by promoting the power of TV advertising…. using TV advertising. In the latest iteration of Thinkbox’s TV campaign, we are presented with a tongue-in-cheek representation of startup culture and the growing challenges it presents through a story told by the […]
Archives for 2019
German efficiency: How to create the most effective TV ad
The German market has huge potential. A population of about 83m and a 63m adult TV universe plus an estimated TV reach of 92% makes German TV a force for driving business growth. Germans are also more likely than average to watch TV for longer, and crucially to discover brands through TV. The reward for […]
How will agency and media owner relationships change in the near future?
Recent updates from both Channel 4 Sales and Sky suggest significant changes to TV trading are on the near horizon in the UK. Both broadcasters are dialling up their propaganda around ‘selling audiences however and wherever they choose to watch.’ What do they mean by that? For Sky in particular, from 2021, they have outlined […]
How to see success on YouTube in 2020
Google recently released an article around the change in consumer habits. It was found in the Ofcom Media Nations U.K. 2019 report that online video continues to be on the rise, with more than 10 million users in the UK using the YouTube app daily. Off the back of the rise in video, Google has […]
How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO activity can help your site rank for relevant and powerful terms in search engine results pages (SERPs). Investing in SEO also means that you will be able to raise the rankings of these terms and […]
Political ads on social media – Yea or nay?
With the General Election coming up in the UK and the release of the Netflix documentary, The Great Hack, there seems to be an increased focus on political ads within the digital space. On the 30th October 2019, Twitter CEO Jack Dorsey announced, via tweet, that Twitter will be banning all political advertising. While it’s […]
