The German market has huge potential. A population of about 83m and a 63m adult TV universe plus an estimated TV reach of 92% makes German TV a force for driving business growth. Germans are also more likely than average to watch TV for longer, and crucially to discover brands through TV. The reward for […]
Archives for 2019
How to improve organic visibility of a microsite
Incorporating an SEO strategy into your overall digital marketing plan will pay off in the long-term. This is because SEO activity can help your site rank for relevant and powerful terms in search engine results pages (SERPs). Investing in SEO also means that you will be able to raise the rankings of these terms and […]
BVOD – The 5 Ws and an H
BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]
Tracking issues and solutions of single page websites
Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]
Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV audience measurement panel, BARB, records millions of spots as ‘zero-rated’: officially, no-one is watching them. In the traditional TV trading world, they’re worth zero. Zilch. Nada. But, in Sky’s world, they’re worth much, much more… […]
Making the most of your TV time-bands with breakfast
Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands now also expand into “peak” (17:30-22:59) and “all-time” (06:00 – 29:59) as well as “breakfast” (06:00- 09:30) in order to expand their activity, reach their target audience and gain further acquisition. Breakfast is a daypart outside […]
