A CMP is a Consent Management Platform. This appears as a banner that allows users to either accept or decline cookies when entering a website and is a legal requirement for all websites in accordance with GDPR. What do cookies do? Cookies are a small text files that are dropped on a user’s browser when […]
The future of data matching and aggregation
With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies and unique identifiers being considered ‘personal’ data. This can cause remarketing and new prospecting strategies to suffer, which can lead to a reduction in advertising spends, and more importantly, ROI. What is the benefit of […]
#DataPrivacyDay: All Response Media’s Approach to Data Privacy
Data privacy, data security, GDPR compliance, brand safety and all other aspects of this broad and crucial topic, have never been as prominent and important as they are now. In this article, posted on Data Privacy Day 2021, we share methods that we as an agency adhere to and indeed pioneer these sensitive aspects of […]
Preparing for a cookie-less world
Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the use of them, and how we can ensure that the data collected is secure and adheres to personal privacy settings. These conversations were driven by GDPR, which are a set of guidelines laid out by […]
Tracking issues and solutions of single page websites
Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]
Creating a positive return on apps: No longer just a rich man’s game
It has long been accepted by companies that having an app with similar functionality to the website is the way forward. But in an app-based world, how are advertisers to know whether people will download their app and use it, whether the app will help them to deliver more business or retain business, and most […]
