A CMP is a Consent Management Platform. This appears as a banner that allows users to either accept or decline cookies when entering a website and is a legal requirement for all websites in accordance with GDPR. What do cookies do? Cookies are a small text files that are dropped on a user’s browser when […]
The future of data matching and aggregation
With the introduction of GDPR, we have seen many instances of advertisers losing reporting and optimisation granularity because of cookies and unique identifiers being considered ‘personal’ data. This can cause remarketing and new prospecting strategies to suffer, which can lead to a reduction in advertising spends, and more importantly, ROI. What is the benefit of […]
#DataPrivacyDay: All Response Media’s Approach to Data Privacy
Data privacy, data security, GDPR compliance, brand safety and all other aspects of this broad and crucial topic, have never been as prominent and important as they are now. In this article, posted on Data Privacy Day 2021, we share methods that we as an agency adhere to and indeed pioneer these sensitive aspects of […]
Managing cookie consent for Google platforms
As most people will now know, websites across Europe are required to gain explicit consent from their users before any cookies can be dropped for tracking purposes. To manage this consent, most advertisers will use a Consent Management Platform (CMP), which allows the website to show a message asking the user to accept or decline […]
Preparing for a cookie-less world
Over the past 18 months, there have been many announcements about cookies; how we manage them, how we restrict the use of them, and how we can ensure that the data collected is secure and adheres to personal privacy settings. These conversations were driven by GDPR, which are a set of guidelines laid out by […]
Get ready for the Google Chrome 80 update that might change your cookies
Google Chrome will be making updates to Chrome 80 on 4th February. Many website owners are starting to ask about this as it could mean that 3rd party cookies (basically all media tracking tags) can be stopped from being passed when a user visits a client’s website. However, this is not completely true. What is […]
