PPC automation has progressed a lot recently and we can now rely on many functionalities within the engine to do more of the manual, repetitive work. Google Ads’ has introduced many automated features such as smart campaigns, smart shopping, and dynamic search ads as well as many automated bidding strategies – with the intention to […]
Archives for 16th January 2020
Going for green; YouGov’s new sustainability segments
Among their usual segmentation devices, YouGov has recently introduced a method of segmenting audiences based on their views of sustainability. This is a novel and profound way for marketers to delve deeper into audience psyche, to develop more meaningful marketing messages and help clarify the most valuable media channels to connect with your audience. The […]