As you’ll know, TV measurement is an important topic that we like to focus on at All Response Media. At least those of you who regularly read ARM weekly will know… those of you who don’t… we know who you are! Most of you will also know that when we talk measurement, we are mainly […]
Archives for 28th February 2020
ITV’s 2020 growth pot: Invest more and receive more budget
Within the last 2 weeks, ITV has launched a new deal to incentivise qualifying advertisers to increase their level of investment with ITV in 2020. The proposal is to give £10 of value for every £100 you invest in ITV airtime and video on demand (VOD) above your 2019 spend. In principle, this sounds like […]