COVID-19 is having a profound impact on life and business internationally. More people are at home, with repercussions for retail and travel industries in particular, but a positive impact on e-commerce. From a media perspective, eyeballs are moving towards TV and ‘in-home’ media (95% of consumers surveyed are spending more time on in-home media), which […]
Archives for 16th April 2020
Marketing through COVID-19: What can we learn from the ‘winners’ of past recessions?
We’re undoubtedly living through a period of change that is almost unparalleled in recent history, with the current lockdown set to be extended in the UK until May, and catastrophic predictions on the associated economic hit. This period of uncertainty has unsurprisingly led to many brands and marketers deciding to cut back on advertising spends. […]