The situation right now is unprecedented, and we’re not sure how long it’s going to last and essentially what’s going to happen. However, alongside the awful effects of this situation, it’s costing less than ever to reach large audiences on Facebook. Social media usage is at an all-time high and many brands have paused advertising. […]
Archives for 30th April 2020
How has COVID-19 affected consumer behaviour?
Anyone with an iota of involvement in marketing will recently have found their inboxes inundated with insight on the impact of COVID-19. Regular readers will know we have been dissecting much of this insight in our own content output, including tips for advertising in a pandemic, and the impact of COVID-19 by sector. As we entered […]