Make the most of online shopping rise with product dispatch
Product dispatch (PD) refers to inserts placed in packages, catalogues, or customer letters sent out by retailers, such as ASOS […]
Read More 
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its […]
Read More
How has national press coped during lockdown?
We’re now in our fourth month of lockdown, and many media owners are starting to report that spend is beginning […]
Read More
What can we learn from the TikTok ban?
Recently, we’ve seen a lot of banning, boycotting, and abandoning of tech and social platforms. The reasons for this? Well, […]
Read More
Getting emotionally connected with TV ads
According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. […]
Read More
No spectators? No problem, as sport returns with a bang
It’s been almost exactly a month since we saw the return of the Premier League (PL). Other sports including golf, […]
Read More
Netherlands turns to traditional media as views on social media shift
The Dutch have begun to use traditional media more deliberately in recent years, over social media platforms that are now […]
Read More
Reacting to changes in sentiment as a result of lockdown within banking and finance
Throughout this pandemic, we have used various tools and systems to monitor sentiment across different markets. One example of this […]
Read More
Have you considered being gayer?
Advertising is arguably behind in its representation of minority groups when compared to other areas of the media world, in […]
Read More
Apple announces changes to tracking and targeting feature
Rumours ahead of Apple’s latest software update stated that they were going remove the ID for advertisers (IDFA), from the […]
Read More
Recent Comments