Product dispatch (PD) refers to inserts placed in packages, catalogues, or customer letters sent out by retailers, such as ASOS and Ticketmaster. The portfolio of brands offering PD covers numerous sectors including beauty, clothing, food subscriptions, and homeware. Therefore, no matter what your target audience is, there is likely a PD opportunity to reach them. […]
Archives for July 2020
C4 and Trade Desk partnership driving data-driven TV boom
Back in 2015, Channel 4 was the first broadcaster in Europe to have developed a programmatic trading platform for its on-demand TV service. However, whilst impressive, it did not offer real-time bidding (RTB) in the same way that Google or Facebook did. Rather, agencies or advertisers committed money upfront to C4 and were given a […]
How has national press coped during lockdown?
We’re now in our fourth month of lockdown, and many media owners are starting to report that spend is beginning to pick up and markets are firming up again. But is this really the case or are they just talking the market up? To make sure for ourselves, we’ve done some digging around in the […]
What can we learn from the TikTok ban?
Recently, we’ve seen a lot of banning, boycotting, and abandoning of tech and social platforms. The reasons for this? Well, it’s a mixture of politics, brand safety and data privacy. The most recent app to lose out due to this is TikTok. Back in June, India’s government banned TikTok as well as another 58 Chinese-made […]
Getting emotionally connected with TV ads
According to the American Video Advertising Bureau (VAB), 85% of all consumer purchases are made based on an emotional bond. This research indicates that TV advertising increases brand equity and that consumers find advertisements on TV more emotional and memorable than advertisements on other platforms. Research shows that adults spend more time every day watching […]
No spectators? No problem, as sport returns with a bang
It’s been almost exactly a month since we saw the return of the Premier League (PL). Other sports including golf, Formula One and cricket have all followed suit and resumed. With no spectators present and an intense schedule of games lined up, how the return would be received by fans, viewers at home and broadcasters […]
