We’re all aware that COVID has radically changed the way the world works over the past few months – both in terms of consumption and media habits. TV viewership was up internationally, and up 20% year-on-year (YoY) in the Netherlands from March to June. But as the conversation moves towards ‘the new normal’, we should […]
Archives for 13th August 2020
eBay’s new programmatic targeting system ahead of cookie changes
eBay’s advertising has taken a leap in preparing for a digital media landscape without third-party cookies with the launch of ‘eBay Advanced Audience Technology’; an audience-targeting product based on its own shopper data and user profiles. The online marketplace will continue to sell ads programmatically in the conventional way, in which demand-side platforms and supply-side […]
The TV industry – should we return to BAU?
As you would have heard on these pages and in the wider media, the COVID crisis has had an unprecedented impact on the TV industry. Firstly, it was the jaw-dropping news of revenue declines across the board: ITV confirmed last week that revenues fell 21% in H1, with Q2 in isolation seeing a 43% drop. […]