When COVID-19 struck the UK market in March, the advertising landscape shifted in a way we’ve never seen before. Ad spend on traditional media – for example, TV, radio and outdoor – halved year-on-year (YoY) according to Nielsen figures. From a marketing budget perspective, TV bore the brunt of the cuts, with total spend down […]
Archives for 10th September 2020
Happy 65th birthday ITV! But how happy?
As ITV celebrated its 65th birthday last week, the celebrations were marred by the fact that it was marked by another significant, but much less positive milestone. For only the second time since it started trading as a single entity in 2004, the broadcaster fell out of the FTSE 100 listing. The first being September […]