Previously, when using the Instagram search functionality, we were limited to hashtags, profiles, and locations; with the new update we’ll also be able to jump into specific search terms and Instagram will show you all the posts that include those exact words. This update will be a big boost for expanding the visibility of content […]
Archives for 10th December 2020
Should you ever consider a Christmas creative?
The expected perennial protagonists have showcased their Christmas ads this year; some perhaps a tad more reserved than we’re used to considering the year we have had, and others still producing big-budget masterpieces. The latter tend to be more brand-led and are designed to increase consideration and separate said brand from the surrounding clutter. But […]
Is it time to get creative with TV advert lengths?
Working on a creative can be a minefield. There are a myriad of considerations to ensure a TV creative will catch the audience’s attention and prompt them to take action. Aside from what’s in the creative, the second length (duration) of the advert can have a significant impact on performance. Why does creative length impact […]