The Horizon post office scandal first made waves in the news back in 2016, and the following investigation made headlines once again in 2020. Now, three years later, and the ITV drama has sparked a national outcry. More people are tuning in to the story, and searches for ‘Post Office’ are hitting record highs on […]
Travel Advertising Report
Be on the lookout for data and insight on the following travel companies and more: Contents: Travel Industry Trend Using Google Trends historical data, we can see how the topic ‘Holiday’ in the UK (which is linked to the interest/intent to book a holiday) has returned to pre-pandemic levels. As you can see above also, […]
[Podcast] Episode 4: What is WRP and what does it mean for your advertising?
Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day. In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing […]
[Podcast] Episode 3: What should International Advertisers keep in mind?
Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]
Media Market Update October 2023
Contents: TV Digital 2023 Viewing and Revenue Predictions WARC predicted in July that Linear TV revenue would be down -5% YoY in 2023 (down from the original prediction of -0.4% ) and over all broadcast at -1.4% with +17.3% YoY growth for BVOD. However, our latest estimates for the overall linear TV market predicted this is more likely […]