A strong Black Friday/Cyber Monday campaign sets the tone for Christmas period and can make or break the year – and in 2020 we wanted to go bigger and better than ever with Shark. Historically, Shark has been an exclusive TV brand. Starting off as a core DR brand, we have been moving towards a […]
Sky UK, ITV, and C4 join forces by co-owning CFlight
Sky, ITV, and Channel 4 recently announced that they are working together to launch CFlight, the UK television industry’s first measurement tool for ads shown on linear and video-on-demand without duplicating audiences. Developed by Sky’s fellow Comcast company NBCUniversal in the US in 2018, the business adapted the CFlight standards and methodology for the UK […]
Introducing advertising to the Olympics
For the first time in UK TV history, brands will now be able to advertise around the Olympics. This is as a result of Eurosport, part of Discovery, signing a £920m deal to take control of the rights to the Olympics from the BBC in the UK as well as across Europe from 2022. Discovery […]
You can trust me, I’m on TV…
Whilst Brits have always favoured traditional media channels such as newspapers and radio, TV takes the top spot as the most trusted form of advertising, with 3 times as many people trusting the media channel above all others, according to a recent Thinkbox study. So, just why is that? People know that to get on […]
Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]