• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV Advertising
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV Advertising
      • Press
      • Radio
      • Inserts
      • Door to Door Advertising
      • Outdoor
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / Uncategorized / Location data collection firm admits GDPR breach  

Location data collection firm admits GDPR breach  

11th November 2021 by krystal

Huq, a company that sells location data, has revealed that some of the information they have obtained was done without seeking consent from the users. Huq uses location data from apps and sells it to clients. It told the BBC that two app partners had not requested user consent.

people commuting

One of the app developers admitted to having problems with the permissions, which have now been resolved. The second app developer failed to respond. Huq have stated they are aware of the two “technical breaches” of data privacy requirements.

This incident has raised two questions:

  1. How much do companies know about GDPR in terms of collecting location data?
  2. Are users being clearly made aware of how their data is being used?

Location data

Location data is information collected by a service or network about where the user’s phone or other device is or was located. 

The regulation that covers location data is the Privacy and Electronic Communication Regulation (PECR). The regulation states that when obtaining location data, you must provide the user/the person subscribing with the following information: 

  • The types of location data you will be processing
  • What you are using it for
  • How long you will keep it
  • Whether it will be passed to a third party to provide the value-added service

A customer is entitled to withdraw their consent at any time, in which case you should immediately stop using the location data.

Regional TV: how to test a brand response

Poland: how to polish up your EU expansion

Learn more
Learn more

Privacy notice 

As an organisation, it is important to outline the following things within your privacy notice: 

  • What you are doing with the data
  • Why you need the information
  • What type of information you will be processing 
  • The methods to withdraw consent
  • How long the information will remain on the system
  • If the information will be transferred to a third party 
  • If the information will be transferred outside your country or location 

So, what can we take from this incident? For organisations to avoid sanctions from the Information Commissioners office (ICO), they must clarify to users/subscribers what, when, and how their information will be processed. It is also important to ad that we as an organisation should not hold any personal information longer than necessary. 

Contact us if you are interested in using data sources to supercharge your customer acquisition strategies in a GDPR-friendly way across UK and the EU.
Speak to one of our experts

Sources

ICO: Location Data
Keith Budden GDPR weekly show
Privacy and Electronic communications regulation
ICO Privacy notice 

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy