TV star competition 2019

TV Star Competition 2019 – NL Winner

TV Star 2019 NL Winner Announced: Bundleboon!

All Response Media’s competition for startups provides the winner with a fully funded TV ad campaign, igniting rapid business growth via the game-changing medium.

In January, more than 40 of the most popular startups in the Netherlands participated in our 2019 TV Star competition of for a chance to win a fully funded TV advertising campaign worth €50,000.

The quality of the participants was very high, which made the selection of the final winner a very tough job in this first edition of the Dutch TV Star competition. A competition that has already taken place 4 times in the UK with great success. The competition partners in the Netherlands were BrandDeli, Startupbootcamp, Rockstart, Spaces, Startup Amsterdam and TNW.

After a first registration, two knock-out phases followed, after which our eight finalists had to pitch face-to-face to a jury consisting of Eva Bandelj (Head of Innovation Ecosystem, Startupbootcamp), John van Dijk (Head of Business Development, BrandDeli) and from All Response Media: Andy Sloan (co-founder and CEO), CJ (Managing Director), Jess Viles (Associate Director, Amsterdam) and Gerrit Nagel (General Manager, Amsterdam).

After the impressive pitches were closed, the judging discussions followed and Bundleboon finally emerged as the Dutch winner for 2019!

Bundleboon was founded by Monique Janke and Nelli Jeloudar. Two female founders from Germany and Denmark with years of experience in the fashion industry. With Monique’s expertise in buying and portfolio management at De Bijenkorf and Zalando, as well as Nelli’s expertise in operations and customer experience at Pandora and The Cloakroom, they gradually discovered that something was missing in the world of shopping: unique and tailor-made clothing boxes for children, with the child’s personality and style in the main focus.

As winners, Bundleboon will receive significant investment in creative resources and a significant TV broadcast schedule that will be optimized using our industry-leading ‘TV to web-visits’ attribution measurement and analysis platform, ARMalytics®.

In alphabetical order, the other finalists were:
– Deko Eko
– Ninthway – The Care Watch
– Petbnb
– Project Cece
– Recruitsos
– Snoor
– StartupDesk / Familybook


Gerrit Nagel, General Manager, All Response Media Amsterdam, commented: “We were quite surprised by the qualitative level of the entries for this very first TV Star in the Netherlands. Of course we had heard the enthusiastic stories from the UK, but you always have to wait and see how things work out in the Netherlands. The passion and enthusiasm with which the finalists did their pitch story was also contagious, with Bundleboon being the deserved winner in our view. Clearly a company that is ready for TV with the ultimate goal of becoming the next Dutch startup success story!”

Nelli Jeloudar, Co-founder, Bundleboon commented: “We are thrilled to be awarded the TV Star prize! We have already established a community of 8000 parents in The Netherlands and have the pleasure of styling their kids to perfection. A TV commercial will help us scale faster and it will also allow Bundleboon to shine and show that shopping for kidswear can be easy, fun and convenient.”

Bundleboon and ARM
Bundleboon Box

The Competition

What happens after entering
Selected entrants will be invited to complete a detailed questionnaire on their business proposition and readiness for TV advertising and rapid growth.

These responses will be assessed in detail, from which the finalists will be selected and invited to partake in a Dragon’s Den style pitch in front of our esteemed judging panel, which consists of industry leaders and All Response Media directors.


Why All Response Media?
As the leading customer acquisition media agency, we have a track record of growing businesses rapidly and efficiently. Our people, culture and unique proprietary technology are unrivalled, providing client partners – from startups to multinational businesses – with an unfair advantage in their markets.

We use our extensive and pioneering TV advertising experience to harness the power of TV for client partners, building businesses and brands via customer acquisition. Visit our Success Stories page to see how the likes of, Wonderbly and Vistaprint all partnered with All Response Media to take their media strategy to the next level.

The Prize

The winner will receive a fully funded TV advertising campaign (creative and media) to a total value of £50,000, plus the opportunity to:

  • Draw upon our unrivalled experience and skill in customer acquisition TV advertising and other relevant media channels.
  • Access our industry-leading proprietary ‘TV to web-visits’ attribution measurement and analysis platform, ARMalytics®.
  • Accelerated journey in advertising with reduced barriers to entry.
  • Become the UK’s next startup success story with the architects of rapid growth!

Previous competition winners


Calm Logo
Calm's Michael Action Smith


Minicabit logo
Minicabit pitch 2016


Trouva Logo
Lovespace Logo
TV Star Winners 2017