TV Star 2019 UK Winner Announced!
All Response Media’s competition for startups provides the winner with a fully funded TV ad campaign, igniting rapid business growth via the game-changing medium.
In January, over 150 of the UK’s hottest startups entered our 2019 TV Star competition for the chance to win a fully funded TV ad campaign to the tune of £50,000. The quality of entrant was the highest in the competition’s history, consisting of multiple Dragon’s Den contestants and a winner of The Apprentice. This made the decision to select a winner very difficult indeed in what is the fourth edition of TV Star, which saw the return of Startups.co.uk and Sky Media as competition partners.
After months of intense due diligence driven through two knock-out stages, our seven high-calibre finalists delivered their face-to-face pitches to a judging panel consisting of All Response Media co-founders, Andy Sloan and Colin Gillespie, and a host of esteemed industry leaders: Anthony Fletcher (CEO, Graze), Claire Odom (Managing Director UK & Ireland, The Proactiv Company) and Ted Unwin (Head of Sales, Sky Media).
After the impressive pitches concluded, many hours of judging deliberations followed, and we emerged with Freddie’s Flowers as our winner for 2019! Freddie’s Flowers was set up by Freddie Garland in 2014, and they deliver beautiful and carefully curated flowers to about 10,000 homes across the country each week. Freddie inspired us with his story of growing up around his parents’ florists in Pimlico, and the subsequent journey that led him and the business to this stage, and we’re excited that this competition can be the launch pad to take Freddie’s Flowers to the next stage of their growth and beyond!
As winners, they will receive significant investment in creative assets and a substantial airtime schedule optimised through our proprietary campaign response analytics suite, ARMalytics®.
In alphabetical order, the other finalists were:
– Amicable App
– Wolf & Badger
Andy Sloan, CEO, All Response Media, commented: “With our TV experience and unique technology, we know what works and we know the power of TV in building both businesses and brands. We have extensive and proven expertise in the fast-growing e-commerce business sector and we are delighted to actively support innovation and wealth creation in a manner that benefits both consumers and other businesses. Through TV Star 2019, we have an incredibly worthy winner in Freddie’s Flowers, for whom we are looking forward to seeing their exponential growth via the medium of TV. To work with entrepreneurs you need to be one and TV Star we believe embodies that ethos.”
Freddie Garland, Founder, Freddie’s Flowers commented: “We are incredibly excited to have won All Response Media’s TV Star competition! Freddie’s Flowers started back in October 2014 from Freddie’s parents’ garden in Wandsworth, with little more than a milk float for deliveries and a tent for a ‘warehouse’. We now deliver to 60,000 happy customers UK-wide and are at the perfect stage to be giving television a crack. It’s a fantastic opportunity for us and we can’t wait to get started. Thank you so much!”
What happens after entering
Selected entrants will be invited to complete a detailed questionnaire on their business proposition and readiness for TV advertising and rapid growth.
These responses will be assessed in detail, from which the finalists will be selected and invited to partake in a Dragon’s Den style pitch in front of our esteemed judging panel, which consists of industry leaders and All Response Media directors.
Why All Response Media?
As the leading customer acquisition media agency, we have a track record of growing businesses rapidly and efficiently. Our people, culture and unique proprietary technology are unrivalled, providing client partners – from startups to multinational businesses – with an unfair advantage in their markets.
We use our extensive and pioneering TV advertising experience to harness the power of TV for client partners, building businesses and brands via customer acquisition. Visit our Success Stories page to see how the likes of giffgaff, Made.com, Wonderbly and Vistaprint all partnered with All Response Media to take their media strategy to the next level.
The winner will receive a fully funded TV advertising campaign (creative and media) to a total value of £50,000, plus the opportunity to:
- Draw upon our unrivalled experience and skill in customer acquisition TV advertising and other relevant media channels.
- Access our industry-leading proprietary ‘TV to web-visits’ attribution measurement and analysis platform, ARMalytics®.
- Accelerated journey in advertising with reduced barriers to entry.
- Become the UK’s next startup success story with the architects of rapid growth!
Our competition partners
Startups first partnered TV Star in 2016, further enhancing the competition via their expertise and status in the startups space. We’re proud to welcome back Startups as partners again this year, with their valued involvement and a place on the judging panel.
Sky Media return as partners of TV Star this year to further enhance the opportunity available to entrants and the competition’s eventual winners. Sky also take up a spot on the esteemed judging panel.