It’s clear to say that whenever people think of advertising on social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. But now these platforms have such vast competition, it’s important not to forget the small players in the field. These smaller platforms, such as […]
bidding
Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]