[EVENT]

Product Launch: Join us at the IPA to see how WRP is optimising the way brands plan and buy their media.

TouchPoints is the IPA’s unique consumer-centric, annual cross-media dataset. We’ve been invited to deliver a talk on how WRP is revolutionising media planning and buying, where we will also be part of an audience Q&A panel.

Alongside this is an exclusive overview of the top-line results and insights from the very latest TouchPoints Daily Life, including two waves of data, enabling us to look at the effect of seasonality.

Spots are limited, so don’t forget to sign up now to book your free place. Click on the links below for a full agenda.

11th JULY 2024, 09:00 – 11:15

Forget conventional media planning

There are three consumer states of mind.

Behaviour and mindset matters for truly effective media. Three key mental variables are at play as individuals shift between mind states: their mood and their openness to distraction.

Focused, task-oriented time spent on productivity. Post-pandemic flexibility has blurred the lines between work and leisure.

Leisure time for relaxation and recuperation. The home plays a pivotal role during this phase, and audiences are open to new distractions.

Engaging in enjoyable activities, from hobbies to family time. Audiences in this state are less receptive to non-relevant distractions.

With our customer oriented marketing approach.

By identifying insights at a granular level.

With complex IPA Touchpoints respondent level-data.

Through Niche Segment Understanding.

Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day.

[PRESS RELEASE]

All Response Media’s Analytics Empowers Media Planning Evolution

With evermore research supporting the hypothesis behind our Work.Rest.Play. planning framework, our focus is on understanding audiences at an unprecedented level from a media planning perspective. WRPLive introduces a bespoke toolset that is completely unique within the industry, enhancing our ability to truly connect with audiences on a deeper level and bring Work.Rest.Play. to life through the full marketing funnel.”

Click the link below to read the full press release.

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