Over a year ago, ad blocking emerged as a major threat to digital publishing, especially in Europe, which boasted the highest ad blocking rates in the world. Now, European publishers are seeing ad blocking rates stabilise and even drop, but it is too soon to declare victory in the war on ad blocking. Publishers at […]
Archives for 16th November 2016
TV ad market to withstand Brexit uncertainty
Although Brexit has undeniably affected the 2016 TV advertising market, we are still unsure of its potential impact in 2017. The referendum again dominated the news recently with the high court ruling that the government must consult MPs before triggering article 50. In addition to Brexit, the summer of sport also had its influence. Looking […]