High-quality digital creative directly impacts your campaigns as they are more engaging for the user. Visually engaging imagery that resonates with your audience can lead to a higher volume of clicks through to your website, as well as improving conversion rates and overall campaign impact. The following tips will ensure you are on the right […]
Archives for November 2016
ITV reveals new entertainment plan
ITV has revealed a plan to hunt for tea-time entertainment formats which have the potential to go viral, in a bid to revive the channel’s “anonymous” early evening schedules. ITV’s Head of Entertainment, Shu Green, used the example of James Corden’s successful US format, The Late Late Show, and its “Carpool Karaoke” segment which has […]
Strategic dates for Christmas social planning
When it comes to social planning, the Christmas calendar is filled months in advance. Amidst the planning, it is important to ensure your social calendar reflects the needs of your customers. Advertising on social media is a great way to target those shoppers with exactly the right targeting. Recently, Facebook analysed past data to uncover […]
Are Christmas campaigns too brand’y?
As the annual schmaltz-fest lumbers towards us like the randy cougar at the office party, we ask why the big retailers concentrate so hard on their brand, and not on the products that they’re selling in the lead up to Christmas? For those creative and production agencies working with one of the major retailers, ‘tis […]
Ad blocking: Is the war finally over?
Over a year ago, ad blocking emerged as a major threat to digital publishing, especially in Europe, which boasted the highest ad blocking rates in the world. Now, European publishers are seeing ad blocking rates stabilise and even drop, but it is too soon to declare victory in the war on ad blocking. Publishers at […]
TV ad market to withstand Brexit uncertainty
Although Brexit has undeniably affected the 2016 TV advertising market, we are still unsure of its potential impact in 2017. The referendum again dominated the news recently with the high court ruling that the government must consult MPs before triggering article 50. In addition to Brexit, the summer of sport also had its influence. Looking […]
