Google are starting to launch much more interactive and immersive solutions and formats on Google shopping. Will the likes of 3D products, full imagery and video ads work for Google, and how will this differ between audiences and markets? Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer […]
Facebook to Meta – what does the rebrand mean?
Facebook have announced they are changing their corporate name to ‘Meta’ as part of a major rebrand during their ‘Facebook Connect’ event. Going forward, Facebook, Whatsapp, Instagram and any other existing social media apps owned by the company, will sit under the same umbrella as part of the ‘Meta’ brand. Facebook says: “Meta’s focus will be to bring the metaverse to life and help people connect, find […]
Is Instagram for kids a step too far for Facebook?
In 2015, YouTube launched YouTube Kids, an app built containing content specifically designed for children. Google launched this platform to help parents rest easy in the knowledge that their children could spend time on YouTube unsupervised whilst staying safe. The initial announcement said that “this is the first step toward reimagining YouTube for families, but with […]
The Coalition for Better Ads research impacts the removal of disruptive ads
In 2016 Google, Facebook, Microsoft, Interactive Advertising Bureau (IAB), IAB Europe and the American Association of Advertising Agencies (4As), formed the Coalition for Better Ads to improve user experience with digital ads. Their work is powered through research and from that they provide recommendations on how digital ads should be run and how to improve […]
How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR
On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went into detail about the way real-time bidding (RTB) and adtech works together and then went on to summarise their opinions on what changes need to happen in the market and the industry to ensure not […]
Google’s Finance Event: Our findings
The two-day Google event focused on two key areas; firstly, micro-moments, and how we utilise them to connect with the consumer; and secondly, measurement and attribution so that we can fully understand those micro-moments and take advantage of them. Micro-moments A business will no longer compete with other businesses in the sector, but rather with […]
