Kids’ content producers on YouTube are prolific and popular, a rising segment that is starting to get a lot of traction. The type of content ranges from well-known icons like Peppa Pig (7m subscribers on the English channel) to independent creators such as Blippi (3.2m subscribers), pushing out nursery rhymes and animations. Within the realm […]
Archives for 18th January 2019
Betting firms agree to advert ban during live sport
Whilst young adults continue to be the most sought-after audience for many businesses to target, the news of the recent ‘Whistle to Whistle’ ban on gambling advertising should increase access to this audience. Gambling firms currently pay a premium of up to ten times the going rate to access this content, with deals agreed at […]