During the middle of January, we saw Google make a big update to their core algorithm; stating that Google Panda is now part of their core ranking algorithm and no longer a separate algorithm. Firstly, a quick recap: What is Google Panda? It was one of Google’s most significant spam-fighting algorithms launched back in February […]
Archives for 11th February 2016
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]