Google have recently announced that their Doubleclick Digital Marketing suite has added a number of App Install and App Re-engagement features to ensure more effective campaign execution across the Google/Doubleclick tech stack. Firstly, in terms of install tracking, with Android being so close to home for Google they have been able to implement the ability […]
Archives for February 2016
Say goodbye to Google Panda updates
During the middle of January, we saw Google make a big update to their core algorithm; stating that Google Panda is now part of their core ranking algorithm and no longer a separate algorithm. Firstly, a quick recap: What is Google Panda? It was one of Google’s most significant spam-fighting algorithms launched back in February […]
Laser-targeted evening TV ads blast daytime into submission
Traditional acquisition focused TV advertisers have always gravitated towards daytime TV. Why? Lower interest programming, the need to physically remove yourself from watching TV (i.e. by picking up the phone) and lower relative costs of entry of course! But in these modern days of second screening and response-to-web, those first two factors become redundant as […]