High CTR% doesn’t equal a high Quality Score Firstly lets agree that yes, click through rate (CTR) percentage is probably the most important factor in determining quality score; however the subtlety that is often overlooked is that CTR% is only used as a proxy for ad relevance. Quality Score (QS) is normalised to account for […]
Archives for March 2016
500 days of Facebook
Facebook announced last week that they are dropping Blackberry support, which means that moving forward in order to login on the social network the owner needs to go through the mobile version of the website. This is following WhatsApp’s announcement at the end of last month that it will also end support for Blackberry phones […]
The effects of Google’s search engine results page (SERP) changes
You may have noticed recently that Google have changed the way they list paid search ads on the engine. Previously, ads were shown on the top left hand side of the results page and also down the right, giving up to 11 potential first page ads that were all relatively visible and above the fold. […]
Will advertisers cut spend in the run up to the EU referendum?
The EU referendum will take place on 23rd June when the British public will have their chance to vote to stay in the European Union, or to ‘Brexit’ (British exit) as it has become known in the media. There have been countless articles, speeches and analysis published around the pros and cons of staying/leaving the […]
2016: The year of speed
Lots of new technology is hardly unusual in the world of digital, however the clear message from Google this year focuses on speed. We all know that in the digital landscape we as humans are an impatient bunch and with (un-optimised) higher quality images, more and more tracking codes, more visual ads, more complex user […]
Newspapers to die another New Day
Trinity Mirror launched compact newspaper The New Day last week – but will people pay to read it? It is billed as ‘the first standalone national daily newspaper for 30 years’; this sounds like a bit of a stretch and that’s because it is. Most people wouldn’t care about the ‘standalone’ aspect and instead wonder […]
