Rajar’s Q2 radio listening figures provide a rosy outlook for the commercial sector. After falling behind in Q1, commercial radio has beaten the BBC in terms of listening, with 35.57 million listeners (vs. 35.07 for BBC stations). That’s a 2.72% increase year-on-year and 942,000 additional listeners. Attributing to the overall success was talkSPORT, which had […]
Archives for August 2016
Facebook to suppress clickbait stories
Facebook has ramped up its crackdown on so-called clickbait news that appears on the social network. Carrying intriguing and misleading headlines, these articles are solely designed to lure consumers into clicking. This type of tactic is purely designed to drive traffic to the website and in most cases will lead to a high bounce rate. […]
Brexit uncertainty may be a unique opportunity
The continued uncertainty as to how the referendum vote will play out for the UK economy is also evident in the TV market. Both ITV and Sky floated in to the vote on healthy profits from the previous 12 month trading period, and although initially the market was confident that the second half of 2016 […]
Native ads now available via DBM
Google has recently announced the launch of programmatic native ads on DoubleClick Bid Manager (DBM) which let advertisers better integrate their ads into the mobile viewing experience, and help evolve ads online to a composition more accepting to the audience – thus counteracting ad blocking. This change will help improve user experience in a number […]
Cannes ‘light bulb moment’ is embarrassment to the industry
Judges at the inaugural Cannes Lions festival proudly declared that in 2016, they shall be specifically looking to reward entries which actually worked. No more handing out of rosettes to the fattest or the best looking pigs – this year they wanted to taste the bacon, or at least see how much it sold for. […]
Diversity in organic SERPS
We are seeing more and more diversity in SERPs (Search Engine Results Pages) as Google looks to provide as much information to searches as possible without leaving the search results. There is much to debate on whether or not this is a good thing, but it is valuable to start with a quick overview on the main […]