By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]
Archives for April 2018
Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put their prices up in the next year. The argument is always the same, fewer people are watching TV and there are more advertisers on air. Now, just to help dispel the claims, in The Netherlands […]
