National Readership Survey (NRS) was the gold standard in press readership research for over 60 years, however latterly it had struggled to keep pace with the changing digital world. That started to change just over 3 years ago when Publishers Audience Measurement Company (PAMCo) won the contract to take over from NRS. While NRS was […]
Archives for April 2018
Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched and, in total, over 5 billion impressions had been delivered on the platform. Every 2 days a new or lapsed TV advertiser selects AdSmart as their platform of choice. Launched in 2014, the platform enables […]
Big brands are wasting millions by not aligning PPC and SEO
I am always surprised to hear about brands that still silo their SEO and PPC strategy and management. This seems unusual in 2018, as marketing channel synergy is generally at the heart of most overall marketing strategies. So what’s the problem? Well, I think one of the reasons is that more often than not PPC […]
Advertising to upscale professionals: a case for daytime TV
Media consumption statistics have been derived from BARB and the IPA Touchpoints Survey 2017. Upscale professionals are the key target audience for a substantial number of businesses and given their inherently higher disposable income, they hold a high value. However, there can be a perception that these individuals are too busy to be reached by […]
ARMLife Interview with Account Director, Jacob Kvetny
This month we spoke with Digital Account Director, Jacob Kvetny, from the London Office. We explore his International background, and experience since moving to London, eventually leading him to All Response Media. Shona Dobson: Tell us a bit about yourself and your background? Jacob Kvetny: I’ve been at All Response for about 2 and a […]
Google’s fake news problem: Is truthfulness becoming a ranking factor?
On the 7th March, Google confirmed a big change to their core algorithm, a change which sparked volatility in search engine rankings. Other than the confirmation the update did occur, Google didn’t provide any specific details, only stating that the change was designed to improve their results. In response, digital marketing veteran Glenn Gabe suggested […]
