NRS is dead, long live PAMCo
National Readership Survey (NRS) was the gold standard in press readership research for over 60 years, however latterly it had […]
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Sky AdSmart: What is it and should we be using it?
By the end of 2017, Sky AdSmart had reached a couple of landmarks: Clydesdale bank became the 10,000th campaign launched […]
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Big brands are wasting millions by not aligning PPC and SEO
I am always surprised to hear about brands that still silo their SEO and PPC strategy and management. This seems […]
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Advertising to upscale professionals: a case for daytime TV
Media consumption statistics have been derived from BARB and the IPA Touchpoints Survey 2017. Upscale professionals are the key target […]
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ARMLife Interview with Account Director, Jacob Kvetny
This month we spoke with Digital Account Director, Jacob Kvetny, from the London Office. We explore his International background, and […]
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Google’s fake news problem: Is truthfulness becoming a ranking factor?
On the 7th March, Google confirmed a big change to their core algorithm, a change which sparked volatility in search […]
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How to win big at the World Cup
With the 2018 World Cup on the horizon, certain advertisers will be investing heavily in the market in the coming […]
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What is the influence of VOD and streaming services on linear TV?
It is no secret that the UK’s TV landscape is evolving, and TV consumption habits are changing. More and more […]
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Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put […]
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