Have you considered being gayer?
Advertising is arguably behind in its representation of minority groups when compared to other areas of the media world, in […]
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What opportunity does Amazon’s launch in the Netherlands provide advertisers?
On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active […]
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What is the real impact of market changes on advertisers?
At the end of 2017 public broadcaster, NPO shocked the Dutch market with the announcement that they would no longer […]
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Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]
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Just how influential are influencers on your performance?
The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, […]
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Is the success of Black Friday only limited to a few sectors?
Black Friday has not been something that has been heavily promoted via offline media by Dutch advertisers in previous years, […]
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Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put […]
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Cross-country opinions: Localising your European media
The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size […]
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Will TF1 give your campaign some va va voom in Walloon?
Belgium. A country of waffles, chocolate, beer, three native languages and a big country divide. The latter has made it […]
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The Great British Switch Off
The Great British Bake Off’s move to Channel 4 caused more upset to TV viewers than a Bakewell with a […]
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