Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]
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Just how influential are influencers on your performance?
The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, […]
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Is the success of Black Friday only limited to a few sectors?
Black Friday has not been something that has been heavily promoted via offline media by Dutch advertisers in previous years, […]
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Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put […]
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Cross-country opinions: Localising your European media
The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size […]
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Will TF1 give your campaign some va va voom in Walloon?
Belgium. A country of waffles, chocolate, beer, three native languages and a big country divide. The latter has made it […]
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The Great British Switch Off
The Great British Bake Off’s move to Channel 4 caused more upset to TV viewers than a Bakewell with a […]
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International ad spend set to increase by 4.5% in 2016
WARC has published figures on how they expect 12 key international markets to grow in 2016, with India expected to […]
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Live TV still key in the Dutch viewing ecosystem
First of all, Fijne Koningsdag! Or Happy King’s Day, for last week. For those not familiar with King’s Day, it […]
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Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they […]
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