The Nordic markets are something of a double-edged sword for advertisers. On the one hand, higher average wealth in these […]
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As of November 2020, Google will be passing their Digital Service Tax (DST) directly onto you. If you are advertising […]
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Advertising is arguably behind in its representation of minority groups when compared to other areas of the media world, in […]
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On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active […]
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At the end of 2017 public broadcaster, NPO shocked the Dutch market with the announcement that they would no longer […]
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This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]
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The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, […]
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Black Friday has not been something that has been heavily promoted via offline media by Dutch advertisers in previous years, […]
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One thing you can rely on time and time again, is that sales houses will say they have to put […]
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The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size […]
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