Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the advertising and media industry has been rightly focused on improving its diversity in ads. So far, most of the public conversation has been about race and gender. But, with the Paralympics bringing the topic of […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]
The changing landscape in Sweden and Denmark
The Nordic markets are something of a double-edged sword for advertisers. On the one hand, higher average wealth in these markets makes them profitable with good lifetime value (LTV) and high average basket sizes, however, the cost of media is more expensive than other northern European markets. TV, in particular, has become more difficult over […]
Have you considered being gayer?
Advertising is arguably behind in its representation of minority groups when compared to other areas of the media world, in particular TV programming. Advertising generally relies on stereotypes to communicate because it requires accepted social norms and gender defined binary roles to set the scene within a matter of seconds. However, it does seem to underestimate […]
What opportunity does Amazon’s launch in the Netherlands provide advertisers?
On the 10th March this year, Amazon launched their full service in the Netherlands. Whilst the site has been active since 2014, previously you were only able to get books from the service. However, the Netherlands hasn’t suffered too much from the absence of Mr Bezos’ full repertoire, as online retailer bol.com offers a very […]
Why embrace change when you can put your prices up?
One thing you can rely on time and time again, is that sales houses will say they have to put their prices up in the next year. The argument is always the same, fewer people are watching TV and there are more advertisers on air. Now, just to help dispel the claims, in The Netherlands […]
