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You are here: Home / Archives for Jessica Viles

Jessica Viles

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Save The Children launch ‘Save The Survivors’

22nd December 2021 by Jessica Viles

FEATURED READS Marketing effectiveness in the digital era Could combining OOH and mobile be the way to go? Demand generation for start-ups Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.

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There’s no diversity without disability in advertising

9th September 2021 by Jessica Viles

Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the advertising and media industry has been rightly focused on improving its diversity in ads. So far, most of the public conversation has been about race and gender. But, with the Paralympics bringing the topic of […]

TV remote

Using aCPMs to derive the most efficient media channel for video attention

24th June 2021 by Jessica Viles

Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]

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The changing landscape in Sweden and Denmark

25th March 2021 by Jessica Viles

The Nordic markets are something of a double-edged sword for advertisers. On the one hand, higher average wealth in these markets makes them profitable with good lifetime value (LTV) and high average basket sizes, however, the cost of media is more expensive than other northern European markets. TV, in particular, has become more difficult over […]

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Two things are certain in life: taxes and Google

29th October 2020 by Jessica Viles

As of November 2020, Google will be passing their Digital Service Tax (DST) directly onto you. If you are advertising in the UK that is 2% on top of your digital spend. Every acquired customer is going to cost you 2% more, and that’s before we consider the additional VAT. So, if your current Google […]

TV remote

Have you considered being gayer?

9th July 2020 by Jessica Viles

Advertising is arguably behind in its representation of minority groups when compared to other areas of the media world, in particular TV programming. Advertising generally relies on stereotypes to communicate because it requires accepted social norms and gender defined binary roles to set the scene within a matter of seconds. However, it does seem to underestimate […]

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