We recently had a social media takeover for the Trading Team over on Twitter, offering killer insight into their top tips on how to get the best response rate and maximise your TV campaigns through booking deadlines, trading and media buying decisions. TV Booking deadlines: Being able to book TV quicker than the industry standard of 8 […]
Archives for October 2018
Automation: the rise of the machine
Automation and artificial intelligence (AI) are two of the hottest topics in digital marketing. In the context of digital marketing, AI mainly refers to machine learning, where computers are capable of learning and improving performance through data analysis without human intervention. Improvements in bidding algorithms have paved the way for the increase in automation, and […]
ARMLife Interview with Ed Feast
Tell us a bit about yourself and your background? Throughout school music was my main focus, primarily playing the piano. I decided against studying a proper subject at university, much to the irritation of my parents, in favour of a degree in Jazz piano, which my father assured me would only mean a life of […]
What does Comcast’s Sky takeover mean for advertisers?
It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]
Commission impossible: The real cost of 15%
In 2017, Ster (the major public broadcaster in the Netherlands) announced a bold move to scrap annual agreements and offer universal pricing conditions to all advertisers. The system was simple, with one base-rate and indices based on requirements: cheap packages in daytime TV, premiums for specific spots and so on. This was good news for […]
Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]