Reddit launches a new bidding option to expand marketing potential
It’s clear to say that whenever people think of advertising on social media, Facebook is the first thing that springs […]
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Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a […]
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The Nor-way to go for charities…
Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their […]
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What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through […]
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How has the viewing behaviours of young adults affected broadcasters and advertisers?
Late last month, Ofcom released their annual Children and parents: media use and attitudes report, examining detailed evidence on the […]
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ARMLife Interview with Daria Smith
Tell us a bit about yourself and your background? I’m originally from Moscow, Russia, but I moved to Dubai at […]
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Growing volume through a streamlined conversion funnel
It can be a common oversight to look beyond the user journey as a driver of growth, especially the final […]
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