It’s clear to say that whenever people think of advertising on social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. But now these platforms have such vast competition, it’s important not to forget the small players in the field. These smaller platforms, such as […]
Archives for February 2019
Making the most out of Search Ads 360 bid strategies
What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
The Nor-way to go for charities…
Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their generosity when it comes to charitable causes, both in terms of spend and time donated. We were not surprised to see that Norway stood out amongst European markets, having long seen that charities work particularly […]
What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through is Google Ads, with their product, Universal App Campaigns (UACs). UACs started out as basic. Once linking to your app, you add creative assets, assign a budget and target cost per lead (CPL) and you’re […]
Growing volume through a streamlined conversion funnel
It can be a common oversight to look beyond the user journey as a driver of growth, especially the final stages to conversion. From a paid media perspective, you may have ticked the boxes in terms of targeting the correct audience, with the correct creative, therefore driving high intent users to site. However, if the […]