While we continue to hear stories on how traditional media audiences are declining as people apparently ‘only watch Netflix’ and ‘never read’ a newspaper, one sector that continues to show growth is radio. Radio has shown how it can continue to adopt new ways of reaching an audience that is still hungry for more. From […]
Archives for March 2019
The end of average position in Google Ads platform
Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, meaning advertisers will no longer have the ability to see the average position of their individual keywords. What is the change? The average position metric in Google Ads (formerly AdWords) will be removed, to be […]
Is Dutch public TV going dark on advertising?
Like almost every year, the discussion started recently around whether Dutch public television should follow the English/BBC example of abolishing advertising on Dutch broadcasting service, NPO 1, 2 and 3. According to NPO’s chairman, “NPO does not want to be dependent anymore of the whimsical advertising market and therefore the ad breaks should be abolished […]
Data First Strategy: The future of digital media
Many agencies in the UK claim to be data first in their approach to planning, managing and optimising media. However, this is a bold statement and most agencies do not live up to their promises. Best practice in digital media is to track all ad impressions, clicks and every possible interaction or conversion on a […]
The importance of voice assistants in marketing: Over-hyped or crucial?
According to the main players in the space, the current installed base of virtual assistants now exceeds 1.5 billion devices worldwide. Previously, Google had reported that its assistant had reached one billion devices (mostly smartphones) and Apple have said that Siri has 500 million active users. In addition, Amazon has stated that they have sold […]
Could this change Facebook forever?
Earlier last week Facebook’s CEO announced major changes to how it wants to operate – likely in an attempt to distance itself from recent data breaches – away from public content to a ‘privacy focused vision’. It also announced a move to bring its platforms closer together; WhatsApp, Instagram, Messenger and MSQRD to have more […]