Amazon has announced that between the 3rd – 5th and 26th – 27th December this year, Amazon Prime will be exclusively showing all English Premier League football matches. The deal means Amazon will stream 10 games on Boxing Day, as well as 10 during midweek fixtures in December through its Amazon Prime content service. This […]
Archives for October 2019
Tracking issues and solutions of single page websites
Do you have recurring issues with your tracking on your website? Perhaps you have implemented Google Tag Manager, but it only fires tags on the homepage of the website. Or your website URL stays the same when you navigate from one page to another… Perhaps your website is setup as a single-page format, or ‘single-page […]
Kids power! The major role of children in parents’ purchasing
Today’s kids are constantly recording new information and are already active in the media field at an earlier age. In addition, they have a strong opinion about brands and products. These are some of the conclusions from BrandDeli’s study among parents with children. This generation is faster than ever. They pick up communication at lightning […]
ARMLife Interview with Rhona Dalglish
Tell us a bit about yourself and your background? I grew up in London and, fearing to live anywhere smaller than a city, moved to Manchester to study the Management and Marketing of Fashion Textiles at the University of Manchester. My degree was a BSc so covered the science behind materials, application of marketing and […]
How do BARB forecast TV viewing habits changing into the 2020s?
Last Tuesday, 15th October, All Response Media had several attendees at BARBs event ‘Understanding Viewers in the 2020s’. The event was pitched as an opportunity to hear how viewing behaviour would evolve into the 2020s and for us to understand how BARB would be looking to stay at the forefront of measuring these changes. So, […]
Is launching a new women’s lifestyle magazine clever?
With circulations continuing what seems to be an inexorable decline, the news last month that DC Thomson had launched a new lifestyle magazine called Platinum was interesting news, to say the least. The latest ABC results in August showed very few instances of any year- on-year (YoY) rises in actively purchased circulations for the six […]
